In forty years of activity, the Diesel brand has managed to construct a world that communicates values of rebellion, nonconformity, and individuality. This book celebrates Diesel's irreverence and innovation in the rejection of the often overly serious vernacular that surrounds denim.
Diesel's denim has really been the gateway into a much wider and larger lifestyle arc, masterminded by Renzo Rosso. Denim is the fabric of Diesel, but in-between the warp and weft of those threads, what Diesel really communicates is something that goes far beyond the physical garment.
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Diesel's denim has really been the gateway into a much wider and larger lifestyle arc, masterminded by Renzo Rosso. Denim is the fabric of Diesel, but in-between the warp and weft of those threads, what Diesel really communicates is something that goes far beyond the physical garment.
read more