Digital Marketing Manager, HGCP – Melbourne or Sydney – Full-time

Digital Marketing Manager, HGCP – Melbourne or Sydney – Full-time

About Us


Hardie Grant Children’s Publishing is an award-winning specialist kids and YA publisher who values storytelling and creative thinking. We are seeking a bright spark marketer to join our dynamic team in this newly created role. The ideal candidate will be a highly motivated marketing professional who is excited to be part of a collaborative publishing group – they will be passionate about children’s books and connecting to audiences around the world.
 

The Role


The Digital Marketing manager will work with the marketing team to develop, manage and implement digital campaign strategy; review and communicate analytics; implement audience development, segmentation and engagement activity focused on promoting the HGCP list both locally (ANZ) and abroad. The role will deliver our marketing strategy direct to consumers, enhancing brand awareness and engagement and facilitating the curation of the widest possible audience to promote the HGCP list.
 

Requirements


We are looking for a retail marketer with a passion for kids books and:
  • Marketing experience within a fast-paced environment and the ability to create engaging brand building and audience focused campaigns
  • Experience across a broad range of digital marketing platforms, including eDM, social and SEM
  • Experience working with metadata and digital retailers 
  • The passion to work collaboratively within the marketing department to develop imprint, brand/series, contributor strategies and collaborate to execute creative campaigns
  • While not essential, experience in developing and maintaining international audiences through digital engagement/campaigns would be highly regarded.
  • Strong communication and influencing skills
 

Apply


Please send your application to applications@hardiegrant.com with a cover letter and CV by Friday 7 May.  Applications without a cover letter and CV will  not be considered.
 
Hardie Grant is committed to creating a diverse, inclusive and equitable workplace. We welcome job applications from people with diverse backgrounds and experience.