Will Larnach-Jones has worked in music for 20 years - wearing many hats throughout that time - manager, publicist, agent, A&R, music programmer, marketing 'guru' and erstwhile (rubbish) DJ. Along the way he's worked with many bands from every corner of the world. He writes music, fashion and culture pieces for the likes of Nataal.com and writing work for clients such as Toni & Guy, 3INA Make-Up and Sony Music.