What we do | Hardie Grant Media

Communication is evolving at breakneck speed. 

The pace is dizzying, but the challenge is clear: How can brands cut through the noise?

Great content doesn’t just happen. We create content that really connects by tapping into our deep understanding of the art and science of storytelling, journalism, and marketing.

Anyone can ‘do’ content. Effective content? That’s a whole other story…
How we work
  • Think


    We work arm-in-arm with clients – interrogating objectives, understanding customers, and mapping the market together to reveal challenges and opportunities. Then we can roll up our sleeves...

  • Create


    Our creative team loves what they do, and the passion shows through. Content and context combine as we imagine and then deliver work that connects to customers and delivers impact.
  • Evaluate


    We never ‘set and forget’ in our insatiable quest for better results. We’re always chasing improvements; constantly building on lessons learned over many years, and in a huge range of diverse industries.

Strategy & Consulting

You need a strategy to create compelling content. Otherwise, it’s nice words and pretty pictures with no point. A strategy will also help to align teams, create efficiencies in production and maintain a consistent and strategic message for your audience.

We bring together three activities to create a coordinated strategy that drives action and gets results:
  • Consultation – Brand & commercial content audits; competitor & market analysis; internal content production process review
  • Analysis – Customer research; data analysis; market trends & insights; marketing intelligence & reporting
  • Content strategy – User journeys; experience & ecosystem mapping; multi-channel planning; marketing technology

Content Marketing

We’ll make your brand shine brightly and inspire action; whether it’s social media, mobile and web content marketing, or even print-based native content marketing campaigns. We’ve got the runs on the board with integrated, multi-channel content marketing campaigns, including:

  • long-form editorial
  • social media content
  • infographics
  • video & imagery
  • blogs

Increase your brand awareness and reputation, so you can acquire and retain loyal customers.

Custom Publishing

On brand and on message – easy to say, hard to do.

Create an unmissable media presence and drive activity and conversion with beautiful, tailor‑made publishing products. With digital and print publications that make people sit up and take notice, you can control your own message with branded magazines, integrated rich-media apps and sites, ebooks, custom maps, interactive catalogues, and more. We really love this stuff.

Or you can tap into Hardie Grant’s existing proprietary media channels in the food, wine and travel sectors to take advantage of ready-made distribution and marketing opportunities, delivered to you on a platter.

  • Custom magazine publishing
  • Brochures and 'magalogues'
  • Custom books
  • Custom maps

Commercial Solutions

Make content an income stream. Our team manages ad sales, editorial, design and strategy holistically, for better results.  Learn about ad-supported owned media, sponsorships and partnerships.

  • Commercial content audit & opportunity analysis
  • Owned media commercial advertising strategy, deployment & analytics
  • Print and digital advertising sales
  • Partner management and commercialisation

Part of an integrated content marketing network

Led by account service and strategic planning specialists, we are challenge-centric. This means we invest the time upfront to get to know you, understand your business, your customers, and the market so we can seize the right opportunities. Once we have a well-formed plan we build a bespoke team customised to your business and led by one central account manager.

Our agency network includes:

 Sherpa tide.pr logo 
 Creative production agency specialising in digital, social and TV-quality video.

Sherpa website
PR, events and communications agency that creates campaigns that build a brand's reputation.

tide.pr website