Business to Brand Moving From Transaction To Transformation

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Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business.
 
Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.
 
From product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.

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ISBN:

9781743799710

Format:

Paperback

Pages:

256

Dimensions:

21cm x 16cm

RRP:

$38.99

Category:

Non-Fiction

Publisher:

Hardie Grant Books

Published:

04 September 2024

ABOUT THE AUTHOR

Fiona Killackey

Fiona Killackey is the founder of My Daily Business Coach, which offers online education, business coaching, creative ideation and consulting. Fiona's work is all about helping business owners (and their teams) structure their offerings, culture, systems and marketing in a way that reduces stress while increasing profit, purpose and passion. Her clients include Audible, Australia Post, Etsy and The Design Files. Prior to starting