tide.pr team up with Halliday Wine Companion to host premium wine events

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tide.pr have put on two premium events for Halliday Wine Companion.

Hardie Grant Media

This year tide.pr has been working in partnership with Halliday Wine Companion to deliver some exclusive wine events with Grant Burge and House of Arras.

Taste the Barossa

The first series of events was Taste the Barossa, which happened across three locations in Sydney, Melbourne and Brisbane during September.

Each evening featured a uniquely crafted five course menu expertly matched to five featured wines, which engaged stimulating discussions between guests and the hosts. Grant Burge winemaker Craig Stansborough guided guests through the intricate details of the featured wines and shared exclusive insights about their prized Barossa vineyards.

Photo: Caroline McCredie
Photo: Caroline McCredie

Sparkling and symphony

In partnership with Halliday Wine Companion, Tide.pr delivered a rare opportunity for 60 guests to experience a private ensemble performance from the Sydney Symphony Orchestra and sample a selection of House of Arras sparkling wines.

Hosted by Australia’s most awarded sparkling winemaker, Ed Carr, together with sparkling wine connoisseur, Tyson Stelzer, the ‘Sparkling and Symphony’ event guided guests through five exceptional House of Arras wines, including a 2001 Museum Release Blanc de Blancs that has spent an enticing 15 years on lees.

Photo: Caroline McCredie

Overall, the events were a huge success. Grant Burge and House of Arras increased brand engagement with many of Australian's wine enthusiasts that make up the Halliday Wine Companion audience, receiving more than 200,000 impressions across the Halliday digital portfolio. And, the events were so popular they all sold out! Some guests have even said the House of Arras event “was the best sparkling wine events to be held outside of Europe”.

If you'd like to learn more about our PR and events offering, please feel free to contact Maddie, tide.pr Director, at madeleinewilson@tidepr.com.

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