RACV wanted a partner who could develop and supply branded maps designed to aid travellers driving within Australia. The maps would need to assist members in holiday planning and navigation to and around their chosen destinations, while also meeting the strategic business requirements of RACV Tourism and Travel.
We knew RACV Members would appreciate a highly functional map that assists in both planning their holiday and navigating to and around their desired destination. Most importantly though, it needed to be easy to use while on the road and be durable enough to withstand considerable use and storage in a car.