RACV
Enhancing travel and tourism
RACV wanted a partner who could develop and supply branded maps designed to aid travellers driving within Australia. The maps would need to assist members in holiday planning and navigation to and around their chosen destinations, while also meeting the strategic business requirements of RACV Tourism and Travel.
HOW WE DID IT
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THINK
We knew RACV Members would appreciate a highly functional map that assists in both planning their holiday and navigating to and around their desired destination. Most importantly though, it needed to be easy to use while on the road and be durable enough to withstand considerable use and storage in a car.
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CREATE
To increase relevance, we recommended a comprehensive range of destination maps to assist any travel taken by RACV customers. Furthermore, to reflect the progressive nature of the brand, we took a fresh, modern approach to design. Each category is colour-coded so users can clearly identify whether it is a State, City, Touring or Australia Map, and all products display well in the existing point of sale display units in RACV shops. -
EVALUATE
We have been producing and supplying customized and branded Touring Maps since we partnered with RACV in 2002, and our range now consists of 29 maps. They have been a commercially successful addition to RACV’s overall offering to their retail and travelling customer base.
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