tide.pr launches at Hardie Grant Media

Say hello to tide.pr – our new PR and events agency

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tide.pr is run by ex-David Jones Communications Manager Madeleine Wilson, and offers PR, strategy and events across an existing suite of clients and those already housed within our broader group.

We’re really excited to be entering into PR and events, particularly with Maddie at the helm. It’s an obvious extension to our heritage in storytelling and content creation and will benefit both our existing and new clients. 

After 10 years in the industry, working with David Jones and within agency roles prior, Maddie’s approach to tide.pr is to ensure brands are telling the right story to be heard and endorsed in a crowded and complex market.

Sophie Bennet, Madeleine Wilson and Nick Hardie Grant

“Public relations exists to influence,” Maddie says. “To tell stories via earned channels that deliver brands more resonance, reputation and integrity with their customers. We understand that consumers are more savvy and educated than ever before and therefore communications with brands must be meaningful and full of purpose. There is a need to create emotional connections with audiences and being backed by Hardie Grant Media connects tide.pr with a network of skilled professionals to assist in crafting these engaging stories.”

Maddie will be working closely with our Business Director, Sophie Bennett, who is also her sister and an expert in content creation after holding previous roles at WWF Australia and King Content.

tide.pr is based in our Sydney office but will be servicing brands that are currently working with our Melbourne, London and San Francisco offices.

If you’d like to learn more about our PR and events offering, please feel free to contact Maddie directly at madeleinewilson@tidepr.com.