Meet SHERPA – our new video production company

Meet SHERPA – our new video production company

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We have acquired a majority share of SHERPA, which will help our clients stand out in a crowded media landscape.

Hardie Grant Media

There are some big changes happening here at Hardie Grant Media. Last month, we launched tide.pr, our new PR and events agency, and this month, we’re delighted to announce that we’re expanding our content offering even further. We would like to welcome production house SHERPA into the Hardie Grant Media family.

SHERPA, which specialises in live action and animated video for online platforms, will continue under the leadership of managing director Andrew Coyle while forming a part of the Hardie Grant Media group.

We have worked together on a number of video projects over the last two years, and felt it was time to make the relationship more permanent so we can play an even more important role in our clients’ marketing mix. Video has been the most obvious extension for us for a while now, and we’re looking forward to working more closely with the SHERPA team. We’re both committed to creating quality content that gets results, and we share a lot of cultural characteristics.

As Andrew put it, there are parallels between our two businesses – we both share a “hunger to tell stories and be innovative in a crowded media landscape” and “we believe it’s never been more important to make emotive connections between brands and their audiences.”

Take a look at the SHERPA showreel. We think you'll be as excited as we are.



We will welcome SHERPA’s permanent staff into our Melbourne office and regularly call upon the expertise of their six film directors. SHERPA also plans to expand into Sydney to work with our interstate clients.

If you would like more information about our new video production services, please reach out to Andrew Coyle at andrew@sherpaprojects.com.au