Spoon Cereals was formed in Autumn 2013 by brother and sister inlaw, Annie Morris and Jonny Shimmin. The idea for Spoon Cereals was born from Annie’s love of granola and muesli and her inability to find a quality, fresh bowl of cereal on her way to work. The pair started out as London’s first homemade breakfast cereal pop-up. The feedback they received on their granolas gave them the confidence to appear on Dragons’ Den in July 2014 and received investment from Peter Jones and Deborah Meaden. Their granola products can now be found in top retailers across the UK.