Alfred Tong is a journalist, trend forecaster and brand consultant. He has written for The Times and The Telegraph, as well as The Face, Timeout, Harpers Bazaar, WGSN and Esquire, where he wrote the 'Style Sleuth' column. He has also consulted for American Express, Ralph Lauren, Nike and Thomas Pink, briefing their PR, design and marketing teams on shifts in male lifestyles, British street style and the future of luxury.