Stephen Johnston was preparing for his upcoming first day as Managing Director of 20th Century Fox Home Entertainment. He started to ponder the simple question of what he did for a living, and then to fret when he couldn't come up with a satisfying answer. Matters only grew worse when his paediatrician wife nailed her answer in 6 words: 'I help sick kids get well'. It hit him like a hammer that he simply did not have a clear insight into his own sense of purpose. So began a journey that led Stephen to interview more than 40 of Australia's most inspirational, leading business figures as to their own sense of purpose. Their insights are shared in this book, interwoven with Stephen's own experiences as a CEO. For people prepared to confront the question,"What do I do for a living?" this is a practical guide to what they should be doing and how they should be doing it. Moreover it is a clear call to action, challenging leaders to reflect deeply on the true nature of their role. A must-read for those who feel deep in their gut there must be a better way of engaging workplace communities and wish to rewrite the social contract between the employer and employee for a better work place, community and world.