This is Normcore: A guide to Normcore and the joys of stylised blandness


What's your favourite typeface? The default one in Word? That's Normcore. Where d'you get that shirt? Gap? That's hardcore Normcore. Last gig you saw? Coldplay? Damn, you are the embodiment of Normcore... are you an accountant?

In the past, if your stand-out feature was the ability to blend in, you would be considered by hipsters and fashionistas to be criminally uncool. However, hipsters have once again turned convention on its head, embraced the mundane and christened it Normcore. So where previously you were sneered at for your slacks and baggy sweaters, you're now exalted as a shining light of the non-descript. If all this ordinariness feels a little confusing and
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ISBN:

9781909313590

Format:

Hardback

Pages:

64

Dimensions:

18cm x 12cm

RRP:

$24.99

Category:

Pop Culture

Publisher:

Ryland Peters and Small

Published:

01 May 2015

ABOUT THE AUTHOR

Jo Hoare