Seducing Strangers


When we can say anything to anyone anywhere all the time, how are we supposed to know what to say now, or next, or never?  The point of an advertisement is to use words, pictures, music, and stories to succeed at the thorniest trick in the book: persuading someone, somewhere, to do something; but persuasion is no longer just the job of a creative director and a host of media buyers. Today, it’s everyone's job, from the CEO of a multinational company trying to establish a presence on Facebook to a teenager tweeting about a pair of awesome-looking jeans. In the information economy, what was once called advertising is now called life. Everyone needs to be able to effectively persuade someone in read more

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ISBN:

9780761181750

Format:

Paperback

Pages:

208

RRP:

$29.99

Category:

Fiction , Non-Fiction

Publisher:

Workman Publishing

Published:

01 June 2015

ABOUT THE AUTHOR

Josh Weltman