Nutella World: 50 Years of Innovation


Published on the occasion of the 50th anniversary since its invention, the book traces the history of the world's most famous hazelnut chocolate spread and the work of the Ferrero family, who for generations have been dedicated to producing sweetness. From Alba, a small town in Piedmont whose only source of wealth was hazelnuts, Nutella has won the hearts and taste buds of millions of consumers around the world. The reasons for this success are not only the great attention to raw materials and quality, but also the ability to gather around him the affection of millions of fans. In the book, the secrets of production and communication, brand identity, a playlist of Nutella quotes by its fans and an read more

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ISBN:

9780847845859

Format:

Hardback

Pages:

288

Dimensions:

13cm x 21cm

RRP:

$45.00

Category:

Fiction , Non-Fiction

Publisher:

Rizzoli International

Published:

01 August 2015

ABOUT THE AUTHOR

Gigi Padovani