Published on the occasion of the 50th anniversary since its invention, the book traces the history of the world's most famous hazelnut chocolate spread and the work of the Ferrero family, who for generations have been dedicated to producing sweetness. From Alba, a small town in Piedmont whose only source of wealth was hazelnuts, Nutella has won the hearts and taste buds of millions of consumers around the world. The reasons for this success are not only the great attention to raw materials and quality, but also the ability to gather around him the affection of millions of fans. In the book, the secrets of production and communication, brand identity, a playlist of Nutella quotes by its fans and an illustrated chronology of the history of the product. The volume is completed by a color insert of photographic images that trace the history of Nutella.
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ISBN:
9780847845859
Format:
Hardback
Pages:
308
Weight:
417.3g
RRP:
$65.00
ABOUT THE AUTHOR
Gigi Padovani
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