Rapala is the world's leading brand of fishing lures, sold in more than 140 countries worldwide. It all began in 1936 in Finland, when fisherman Lauri Rapala whittled a lure that imitated the movements of a wounded minnow. This first lure became the legendary Original Floating Rapala that made the company famous. Today, Rapala is the world's leading brand of fishing lures, sold in more than 140 countries worldwide. This wall calendar features a lure for every day, and each monthly grid highlights one of the brand's most popular lures, illustrating Rapala's unwavering dedication to hand-made quality.