Branca: A Spirited Italian Icon


Ever since it was founded in 1845, the Fratelli Branca Distillerie company has maintained a solid foothold in both domestic and international markets. Its unmistakable, bitter-tasting liqueur quickly became legendary with its combination of herbs and roots sourced from all over the world. The pioneering secret recipe, which is left to brew in oak barrels for over a year, soon made history under the name “Fernet-Branca.” Today the company continues to have its base in Milan, but exports its entire range worldwide thanks to a string of winning advertising campaigns, some of which have entered design and poster history in over a century of creative publicity. This book covers 170 years of the read more

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ISBN:

9780847847327

Format:

Hardback

Pages:

208

Dimensions:

27cm x 21cm

RRP:

$105.00

Category:

Food

Publisher:

Rizzoli International

Published:

01 January 2016

ABOUT THE AUTHOR

Niccolò Branca di Romanico